Betekenis van demographics In het Nederlands

• 0 the number and characteristics of people who live in a particular area or form a particular group, especially in relation to their age, how much money they have and what they spend it on :

  • The demographics of the country have changed dramatically in recent years.

  • No one has exact demographics on (= information about the quantity and characteristics of the people who live in) the area.

• 1 the number and characteristics of people who live in a particular area or form a particular group, especially in relation to their age, how much money they have and what they spend it on:

  • Globalisation and the changing demographics in the UK mean that most organizations need to be able to relate to different cultures.

  • What are the demographics of the consumers who buy this type of product?

• 2 the study of people and society in a particular area or particular group, typically used in marketing to decide which products to sell there and how to advertise those products successfully:

  • Companies use demographics to compile a 'customer profile' of their target audience.