This is the crunch time for the internal market.
I am convinced that this is now crunch time.
Nevertheless, it is right that we should once more be airing the subject, because the crunch time is just about to descend upon us.
We have now reached the crunch time, when we have to cut back.
Work on the games at crunch time involved 80 hour weeks and stretches without sleep maxing out at 72 hours.
Crunch time is the point at which the team is thought to be failing to achieve milestones needed to launch a game on schedule.
The company slipped behind near the end of the project and entered crunch time to make up the loss.
The final four months of the game's development constituted crunch time.