0 abbreviation for chief marketing officer : the person in an organization who has the most important position with responsibility for the organization's marketing (= advertising and selling its products or services):
The CMO must change with or ahead of the market, exploit new technologies and be in tune with constant social changes.
I interviewed the CMO of WebTrends last year, and I was very impressed with the company's implementation of agile marketing techniques.
The Girl Scouts organization hired its first-ever chief marketing officer (CMO) in an effort to remain relevant for today's modern girls.
CMOs have to understand the dynamic, complex and highly competitive environment in which their company operates.
Best Buy CMO Mike Linton spoke to an audience at the Aberdeen Group's Chief Marketing Officer Summit yesterday.
The CMO can exercise considerable influence in driving the company's strategy.
The report notes that the average tenure of a CMO is merely 23 months compared to a CFO who typically lasts 4-5 years.
