Betekenis van branding In het Nederlands

• 0 the act of giving a company a particular design or symbol in order to advertise its products and services:

  • The successful branding and marketing of the new beer has already boosted sales and increased profits.

• 1 the activity of connecting a product with a particular name, symbol, etc. or with particular features or ideas, in order to make people recognize and want to buy it:

  • Successful branding uses design to reinforce customers' visual memories.

  • If you are aiming for a more mass market you may need to take a new look at your branding.

  • Last month the company launched an aggressive new branding campaign on national TV.

  • By applying a branding strategy, the company has fortified its position in the face of growing competition.

  • a branding expert/firm/agency