It's not like collecting records is like collecting stamps, or beer mats, or antique thimbles.
It uses radio, adverts in magazines, washroom posters, beer mats, scratch cards and a website to get the message across.
If there is to be a health warning on promotional material such as beer mats, how far does he intend to go down that route?
The logo adorned many official publications and souvenirs including beer mats, paper napkins, egg cups, brass pokers and plastic cocktail sticks.
Important parameters for beer mats are water absorbency, wet rub and printability.
