0 relating to advertising on television, in newspapers, on the internet, etc. rather than to other ways of telling people about a company or product:
There has been a shift in advertising away from traditional above-the-line campaigns.
above-the-line advertising
1 relating to a company's usual costs or income, which make up its total profit after tax
2 in the US, relating to costs that are usually taken away from total income before calculating how much tax you owe
Expenditure above-the-line came out in total at £5,787 million, or £111 million more than the estimate.
It would not make the smallest dent in the large above-the-line surplus of £500 million.
The above-the-line issues of current concern to my constituents are planning regulations, council tax and asylum.
For the purpose of this question, promotional and publicity campaigns are defined as being multi-media campaigns containing above-the-line advertising.
The above-the-line position shows a worsening of £285 million.
As a result of these changes on both sides of the account, the surplus above-the-line, at £147 million, was £157 million less than the estimate of £304 million.
It would not have made any difference to the balance, but it would have made the above-the-line figures much more honest.
I have a little, although somewhat sentimental, attachment to the terminology "above-the-line"and"below-the-line".
