0 the time when the highest number of people watch TV, listen to the radio, etc. -- prime-time [ masculine ]
The show is broadcast during prime time. L’émission est diffusée en prime-time / à une heure de grande écoute.
1 the evening hours, the time when most viewers are watching television -- prime time
The programme will be broadcast during prime time.
2 -- de grande écoute
prime-time advertising.
NOUVEAUX MOTS
European
May 10, 2021
MOT DU JOUR
Shimmer
prime time