However, unlike the previous directive, it is not based on the principle of a total ban on all forms of advertising and sponsorship.
I also think we are insisting that sponsorship agreements both in culture and in sport have to make allowances by means of proper transitional periods.
The rapid spread of sponsorship, for example, in schools, is a good example of this.
I am in favour of ending tobacco advertising and sponsorship.
Unregulated markets have been allowed unfiltered access by means of sponsorship to formal trading venues.
Several studies have demonstrated very clearly the effects of this advertising and the sponsorship of certain sporting events in terms of young people starting to smoke earlier.
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