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The list of companies that have deployed, above all, their criminal intelligence to deceive euphoric financial markets has become extremely long in recent years.
Labelling is an area where it is easy to deceive the consumer.
In that case we would be deceiving both ourselves and others.
Moreover, some excessively general assertions such as ‘healthy’ or ‘good for you’ have absolutely no scientific foundation and may even deceive the buyer.
However, the first rule of responsibility is not to try to deceive oneself, especially where money is concerned.
In committee, we jointly drew up and put forward criteria which have to be met by products designated ‘fair trade’ so as not to deceive consumers.
Consumers are generally unaware of what is happening and are being deceived.
