0 the process of introducing a new product for sale for the first time and attracting people's attention to it:
a product launch plan/strategy
An important aspect of managing a product launch is tracking early sales.
1 the time when a new product is introduced for sale the first time, or an event arranged to attract attention to this:
500 guests attended the product launch.
We will advertise on TV for a month before the product launch.
NEW WORDS
European
May 10, 2021
WORD OF THE DAY
Shimmer
product launch