0 the collection and examination of information about things that people buy or might buy and their feelings about things that they have bought:
1 the collection and study of information about what people prefer to buy
2 the collection and study of information about what people prefer to buy, how they react to advertising, and what other businesses in the same industry are doing:
a market research company/firm/group A market research firm handles our focus groups.
a market research interview/questionnaire/survey Market research surveys of teenagers revealed that what they most wanted was control over all the devices in their lives.
market research on sth We did market research on the buying habits of single mothers.
carry out/do/perform market research Carrying out market research showed that customers thought our phones were too heavy and too ugly.
It does not just confine itself to market research and to gathering statistics and does not therefore only juggle with figures.
Statistical techniques in market research.
This may have accelerated the tobacco industry's use of sophisticated forms of market research and advertising strategies to reach different subpopulations of consumers through print media.
The documents were tested by an independent market research group with part of the collected data concerning peoples' preference for the new versus the old insurance policy documents.
Assessment of the market appeared to be based more on a hunch than on market research, while considerable reliance was put on informal contacts with colleagues in competing companies.
There were positive comments on post-harvest projects, market research and production research.
Conjoint analysis, most commonly applied in market research, provides a powerful theoretical basis for doing so.
Based on consumer and market research, it provides an extensive specification of user requirements for this growing class of systems.
