1 the quality of being loyal to a particular company or brand:
A number of factors, including the left-wing factionalism of activists and the old party loyalties of voters, played an important role.
The loyalties of negotiators, in contrast, were more particularistic and their priorities focused more on 'helping individuals or workers on the shopfloor'.
The 1970s and 1980s witnessed revolts and ethnic conflicts drawing on the strength of rural loyalties and discontent.
In reality, most of the electoral strength of both parties came from loyalties and anxieties that were tangential to the leaders' concerns.
Even more, participants made deliberate reference to their own (purported) political loyalties to strengthen the legitimacy of their actions.
If they fail in this, then the citizen's loyalties are at an end, while he endeavours instead to protect himself.
Exhibitions were meant to provide cultural symbols that would reaffirm loyalties in the face of other types of expression that might be used for resistance.
Locally-oriented interests subsequently reappeared, however, through an ideology of community, particularly neighbourhood units which were to guide local loyalties and social control.
