Meaning of product launch In English

• 0 the process of introducing a new product for sale for the first time and attracting people's attention to it:

  • An important aspect of managing a product launch is tracking early sales.

  • a product launch plan/strategy

• 1 the time when a new product is introduced for sale the first time, or an event arranged to attract attention to this:

  • We will advertise on TV for a month before the product launch.

  • 500 guests attended the product launch.