0 the job of making sure that a brand (= a product or company) has a positive image and good relationships with its customers or followers on social media:
She has worked in web product management, online community management, content management, and search engine marketing for more than ten years.
More and more organizations are transitioning existing marketing roles to community management roles.
An internal reorganization to support online community management was undertaken.
"Community management is like gardening - there is a need to seed, feed and weed," Ms Goldman said.
He is directly responsible for loyalty programmes, community management and customer service.