0 used to describe a product that has the name of the store where you buy it, rather than a name used by the company that made it: --
Invergordon supplies the supermarket chains with own-label brands of whisky.
For many of the own-label designers who emerged in the early years of the 21st century, financial factors became increasingly critical.
The company also sells bulk pack, and produces own-label supermarket products.
At the end of 1993 it announced price cuts on 300 of its most popular own-label lines.
Many of the products sold in the stores are own-label items.
Supermarkets have now developed their own-label brands, which many people think is fair enough.
This is where own-label products masquerade as a product very similar to a well-known brand.
How can one sell own-label abroad if no outlets exist there?
But part of the argument seems to be that lookalikes are own-label products.
