0 a product that has the name of the shop that sells it, rather than the name of the company that made it:
[ before noun ] own-brand cosmetics
1 used to describe a product that has the name of the store where you buy it, rather than a name used by the company that made it:
Indeed, she had already perfected her own brand of "journalese" while writing for other magazines of the time.
On the downside, firms experiencing safety problems with one of their own brand products cannot externalize the costs involved to the entire food market.
He then proposes his own brand of sufficientism as a means by which to avoid such counterexamples.
Given the similarity of certain aperitifs, producers ensured that customers automatically requested their own brand when ordering a drink.
Second, multiple producers developed their own brand identities and competed openly for market share.
He is a politician who appears to many as challenged by the conventions of debate, but to others he can sway an audience with his own brand of manufactured sincerity.
I welcome these lower prices which apply to a number of own brand foods and toiletries.
When we come to actuality, everyone speaks with his own brand of knowledge.
