0 used to describe a product that has the name of the store where you buy it, rather than a name used by the company that made it:
Invergordon supplies the supermarket chains with own-label brands of whisky.
The brochure was sent to more than 2,000 freshly researched contacts, all of which are potential specifiers of own-label footwear.
The net result is that we could introduce own-label products at a lower price for our customers, but the small retailer could not.
People know that branded goods are more expensive than own-label goods.
Retailers say little, but the merciless trend to supermarkets and own-label products continues.
We have encouraged retailers to declare country of origin on own-label goods.
But part of the argument seems to be that lookalikes are own-label products.
How can one sell own-label abroad if no outlets exist there?
This is where own-label products masquerade as a product very similar to a well-known brand.
