0 a product that has the name of the shop that sells it, rather than the name of the company that made it: --
[ before noun ] own-brand cosmetics
1 used to describe a product that has the name of the store where you buy it, rather than a name used by the company that made it: --
Making producers responsible for their own brand products will lead to improvements of design and have a direct effect on the costs.
It will take courage for him to abandon his own brand of sterility.
There are also those manufacturers who are retailers, who market their own brand goods.
Of course, liability should include not only the manufacturer, but the importers and suppliers of own brand goods.
The problem is that each provider devises its own brand of product.
Some supermarkets are beginning to use their own brand labelling to bring the matter to people's attention.
These visiting engineers are not trying to push their own brand of engineering, or, indeed, engineering as a whole—not in a recruiting way.
When we come to actuality, everyone speaks with his own brand of knowledge.