0 present participle of hype
1 to repeatedly advertise and discuss something in newspapers, on television, etc. in order to attract everyone's interest:
The propagation of the devil-at-the-crossroads myth serves a greater purpose than simply ' hyping up' or trumpeting the skill and virtuosity of the performer.
The hyping up of expectations ahead of the general election is written down here, but manifestly has not been undertaken in practice.
Those who are hyping the shares may find that they were right and that the shares double or treble in value.
The newspapers also bear a responsibility for hyping the scares.
The single market has not given us the benefit or economic advantage that was claimed for it, yet we keep hyping it up.
If we can get that right without hyping the heat, rather than the light, so much the better.
It was the hyping-up of the idea that there would be a risk that caused the problems.
The hyping of military operations is unhelpful, and causes great anxiety to the families and frustration to the soldiers.
