0 low in quality and cheap in price; relating to or intended for people who are poor or not educated:
The station could double its viewing figures if it was prepared to go downmarket.
America's budget airlines are starting to move upmarket in service quality, whereas Europe's give every impression of moving relentlessly downmarket.
High-end desktop-replacement machines are typically the heaviest, so it may be worth going downmarket a little for a lighter machine.
When we're in a recessionary environment, and people are very value-conscious and want more for less, it's natural to see a move downmarket.
Going downmarket means finding entirely new customers for the product, who are inevitably less profitable and prestigious than the old customers, at least initially.
Christensen (1997) distinguished two ways that sales can expand: downmarket and upmarket.
I repeat that the change in status will not lead to commercialisation of the historic palaces nor take them downmarket.
No training means no skills, and that means further downmarket drift.
