Going downmarket means finding entirely new customers for the product, who are inevitably less profitable and prestigious than the old customers, at least initially.
Christensen (1997) distinguished two ways that sales can expand: downmarket and upmarket.
I repeat that the change in status will not lead to commercialisation of the historic palaces nor take them downmarket.
No training means no skills, and that means further downmarket drift.
As a professional news manager, he wants nothing more than dumbed-down, downmarket coverage.
Experience abroad shows that such competition inevitably leads to a flight downmarket.
They are pushing the whole teaching profession downmarket.
Films go downmarket and even classic films cannot be expected to command a premium price year in, year out.
