0 language that is intended to make people believe things, often language that is not sincere -- риторика
Contradictions inherent to these world views provide a basis for the transformation of political rhetoric and thus changes in political culture itself.
First, fraternal rhetoric prepared working-class members for the industrial era rather than teaching them to question or challenge it.
The elaborate, if formalised, rhetoric of official speeches is not comparable to a series of popularised archaeological accounts or newspaper articles.
This rhetoric clearly endowed the king's body with wider symbolic significance, and this transformation is equally implicit in his own translation of the psalms.
Elections ended and rhetoric became dominated by panegyric and display oratory, rather than a means of competing with aristocratic rivals.
This type of rhetoric can lead toward an emptiness of moral meaning; the constant reinvention of principle weakens the firm quality of time-honored ideals.
The promises of assimilation fell short of the rhetoric.
As this mode of rhetoric becomes the norm, downward politeness paradoxically becomes a linguistic marker of power, and a tool for exercising that power.
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