The subject of wholemeal bread is one that has occasioned a great deal of interest in the country since the outbreak of war.
I cannot tell people to put wholemeal bread in their shops and have it wasted.
If he objects to the calcium added to white bread, he can eat wholemeal bread.
We never eat anything but wholemeal cakes, and things like that.
But the average consumer to-day has never tasted a well-made wholemeal loaf.
I agree that it is quite wrong that any consumer should be sold bread described as wholemeal which is not wholemeal.
No stocks of wholemeal flour, beyond ordinary trade stocks, are being carried, for the reason that wholemeal flour deteriorates rapidly in store.
It may be that letting the idea of wholemeal bread sink into the minds of the people has been a wise and far-seeing policy.
