0 practical; shrewd; not influenced by emotion -- praktisk, sta, stri
a hard-headed businessman.
That having been said, the agreement implies on our part an act of hard-headed faith.
However, we must be hard-headed about the way in which we act to pursue that goal.
We are in a position to make a hard-headed assessment of what more we should do.
People do this presumably on the perfectly hard-headed grounds that they save money in that way.
There will be long, hard-headed negotiations and many all-night sittings.
The insurance company, being a commercial concern, very rightly cannot be blamed for taking what might be regarded as a hard-headed view of the matter.
That trend has been identified not by selfless, charitable manufacturers but by hard-headed and sensible ones.
It is no good following the advice of the hard-headed businessman who says: give the customer what he wants, ask the marketing director.
