European protein crop cultivation has huge potential.
Firstly, olive cultivation involves intensive manual labour.
It is like taking money from a committed non-smoker and using it to subsidise tobacco cultivation.
This is because the cultivation of protein crops enriches the soil with nitrogen, subsequently promoting fertility.
Demand will raise prices and prices give a boost to cultivation.
We also all know that the majority of consumers do not want genetically modified food or the large-scale cultivation of genetically modified crops.
Remote-sensing techniques make it possible, among other applications, to monitor cultivation and to forecast harvests.