0 the stages in a particular product's existence: introduction, growth or increasing sales, maturity (= slow or no increase in sales), and decline or reduction in sales:
By controlling the presentation, appearance, and price of the product, the company can maximize sales at every step of the product's life cycle.
We can complete it step by step however long the road is and it can't be completed however short the road is if you don't even mark your footprint.