0 the process of making something suitable for the needs of a particular person :
Personalization implies that the changes are based on implicit data, such as items purchased or pages viewed.
Gemalto provides the operating system, the personalization system and applications, the middleware and associated helpdesk services.
The personalization of technologies has become a major marketing tool for mobile technologies.
Additionally, the personalization of a space through art, signage and screening clearly informs the public of ownership within an area.
You talk a great deal about individuation and personalization as well as what has been passed down to you from your 'ancestors', as you call them.
As the measurement of success is dependent on this goal, it is difficult, if not impossible, to present the definite set of 'metrics for successful personalization'.
Comparing a personalized system with one where the personalization has been removed is deemed a false comparison.
Then, to determine the success of personalization, scores can be determined for a personalized version of the search engine and a non-personalized variant.