0 the use of hyperlinks that connect you to a specific piece of information or content, rather than to the home page of a website:
As more and more information becomes siloed in apps, beyond the reach of traditional search engines, deep linking is necessary to make that content searchable.
Linking to content stored within an app as opposed to on the open web is called deep linking, and it's nothing new.
We think deep linking is vital to the ecosystem in general.
