0 the idea that a company or organization is more likely to continue with a project if they have already invested a lot of money, time, or effort in it, even when continuing is not the best thing to do:
Economists would point out that the sunk cost fallacy is irrational, and could be described as "throwing good money after bad".
NEW WORDS
European
May 10, 2021
WORD OF THE DAY
Shimmer
sunk cost fallacy
