0 a measurement of how many people see an advertisement over a particular period of time. It is equal to the percentage of the target audience (= people the advertisement is directed to) who see it multiplied by the number of times it is shown:
A gross rating point is a measurement of how much media exposure it takes to reach a certain number of households through a given media.
NEW WORDS
European
May 10, 2021
WORD OF THE DAY
Shimmer
gross rating point
