What does gimmick mean in English?

You can learn gimmick Pronunciation, Grammar & Synonyms in this most authoritative English Dictionary.

gimmick Meaning, Definition, Pronunciation, Grammar & Synonyms❤️

0 something that is not serious or of real value that is used to attract people's attention or interest temporarily, especially to make them buy something:
- a publicity gimmick
- They give away free gifts with children's meals as a sales/marketing gimmick.
1 something invented esp. for the purpose of attracting attention and that has no other purpose or value:
- The proposal to cut taxes was nothing but a campaign gimmick.
2 something that is not serious or of real value, which is used to attract people's attention or interest:
- The Senate opened debate on the balanced-budget amendment, with Democrats calling it a gimmick.
- advertising/marketing/promotional gimmick Some Wall Street bankers say one-stop shopping is more of a marketing gimmick by the banks.
- The fan-voting element is little more than a gimmick that helps the network distinguish its award show from others.