0 in the UK, the three lower social and economic groups in a society, used especially to refer to consumers in this group and their buying behaviour. An individual member of this group can also be referred to as a C2DE:
C2DE consumers.
There has recently been an increase in the proportion of C2DEs booking their holidays on the internet.
NEW WORDS
European
May 10, 2021
WORD OF THE DAY
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C2DE