0 a special effort to sell more than usual --
1 a special effort to sell more of a product or service, for example by increasing advertising: --
As of 2013 glyphosate was the world's largest selling herbicide, with sales driven by genetically modified crops that are resistant to glyphosate.
The company ran ads in newspapers and on the fledgling medium of radio and also enlisted its employees in sales drives.
There is no sales drive as such.
It is up to every firm producing goods capable of being exported to help the nation by a sales drive abroad.
If that happens due to the sale of only one house, the consequences of a housing sales drive are potentially catastrophic to that district council.
That would make the present 111 much more sociable, and would also help improve the export sales drive for it.
I repeat that the need for a new dynamic sales drive, including exports, is crucial in dealing with the industry's present problems.
We must capitalise on that, and the industry should hold the strongest sales drive that it has seen since nationalisation.
