I have here a so-called information booklet produced by the infant formula industry.
It cannot be right to allow the advertising of infant formula and follow-on feeds in the national health service.
Only infant formula provides a substitute for breast milk in ensuring a sole source of nutrition for the newborn.
It serves to promote infant formula with the same brand name and clever packaging, which tends to idealise artificial feeding.
Infant formula is labelled "for use from birth"and one or more follow-on formulas are labelled"for use with older infants".
Many women prefer to feed their babies with infant formula rather than breast-feed them.
What is the role of advertising within the infant formula industry?
They should change their mind and ban baby milk and infant formula advertising as soon as possible, wherever it is promoted.
