0 the idea that in globalization local conditions must be considered: --
1 the idea that local conditions must be considered in globalization (= trading in all parts of the world): --
Glocalization is an emerging concept throughout the business world.
The process of adoption of elements of global culture to local cultures is known as glocalization or cultural heterogenization.
This is reflected in the term glocalization, a portmanteau of the words global and local.
Also, an instance of "glocalization" can not fully be explained by world polity theory.
Once an understanding of globalization has been established, it becomes possible to advance to a fuller understanding of glocalization.
Glocalization means a case in which a global product is transformed into another shape in order to meet the needs of local consumers.
He is credited with popularizing the term glocalization as it pertains to understanding how new media encourage both global and local interactions.
Research into the glocalization concept also fed into this intellectual stream.
