0 the way in which a company is seen and understood by people in general --
1 the way in which a company appears to the public, and the opinion that people have about it: --
The purpose with the name-change was to improve the corporate image by having a name reflecting both traditions and modern business philosophy.
Each brand maintained their own corporate image, the marketing and sales structures, as well as independent dealerships and service shops.
Despite optimising revenue in theory, introduction of yield management does not always achieve this in practice because of corporate image problems.
The entire idea here was brand promotion, and of course to give the company a corporate image of its own.
The school is currently undergoing extensive renovation and expansion in order to cater for the increasing school roll and promote a clean, corporate image.
He designed a breakthrough series of posters, in addition to designing their corporate image, annual reports, and advertising.
Action improves corporate image and better aligns corporate actions with the environmental interests of owners, employees, suppliers, and customers.
So much for keeping the corporate image.
