0 the person in an organization who has the most important position with responsibility for the organization's marketing (= advertising and selling its products or services): --
It is the job of the chief marketing officer (CMO) to keep the company on a growth path.
These innovations have all been introduced with an eye to fulfilling customers' future needs, chief marketing officer Kendall Collins said.
These days, chief marketing officers and the people who work for them are under increased pressure to make marketing more of a quantifiable science than a mysterious art.
She arrived eighteen months ago at the company as chief marketing officer, but did not introduce her first ad campaign until April of this year.
The typical chief marketing officer of a US corporation now lasts less than two years in the job, he says.