0 a business activity in which banks sell services and products usually sold by insurance companies --
1 the combination of banking and insurance services that is offered by many banks: --
Many insurance companies have been threatened by the growth of bancassurance.
Bancassurance encompasses a variety of business models.
They are designed specifically for bancassurance channels to meet the needs of branch advisers in terms of simplicity and similarity with banking products.
Bancassurance is an efficient distribution channel with higher productivity and lower costs than traditional distribution channels.
The business model tends to impact all aspects of the bancassurance activity including the company structure, sales and marketing, product design, and sales remuneration.
As the directives flow together, we may see the continuation of the trend towards bancassurance.
That will encourage, rather than detract from, the concept of bancassurance.
As regards the issue of "bancassurance", all forms of "bancassurance" activities should fall within the scope of the proposal.
