The Italian watchmaker has produced custom-made, limited-edition timepieces with the Fiat logo emblazoned on the dial since at least 2006.
He served as apprentice to the watchmaker George Graham before opening his own shop a few doors away in Fleet Street in 1750.
There's a new wave of independent watchmakers shaking up the timepiece world.
The world's premier watchmakers in Switzerland and Japan were locked in a race to build the world's most accurate wristwatch.
