Although the company was started as an effort in self-publishing, it is far from being a vanity press.
Because vanity presses are not selective, publication by a vanity press is typically not seen as conferring the same recognition or prestige as commercial publication.
The company has been described by critics as a print on demand vanity press.
It might be a privately printed or vanity press work with a very small print run.
The company is based around a business model where the author pays for the publishing, sometimes known as a vanity press.
They are politely rejected and then referred to "another" publishing firm in the same officethe vanity press that will print anything for money.
In a vanity press, the author takes the financial risk while the publisher owns the printed volumes.
Some writers and authors' advocates have described the company of being a vanity press while representing itself as a traditional publisher.