0 used to describe groups of people with a particular level of income who do not use all the financial services that those with that income would normally be expected to use:
1 the people with a particular level of income who do not use all the financial services that those with that income would normally be expected to use:
It's with problems like the underbanked, billions of people getting data but not being able to act on data with that value.
Notably, underbanked households, were more likely to use mobile banking devices relative to other groups.
It isn't only the unbanked or underbanked who are ignored by entrepreneurs as potential customers.
The notion of focusing on "underbanked" consumers through prepaid debit cards and college students as interesting demographics for massive growth is innovative.
They actively serve the underbanked customer, through 100,000s locations, but they sport high fees for products like remittances, payday loans and check cashing.
It's not just the underbanked who are vulnerable.
Meanwhile, 20 percent, or 24 million households, were underbanked in 2013, amounting to about 68 million people.
Retail banks don't care about the underbanked.
