0 a brand name
1 → brand name noun
2 a name used by a company in dealing with customers, which may not be the same as the one it uses for legal purposes:
The fund management operation uses the trade name Morley.
The trade name odour-eater is an example.
The trade name 'vodka' should be reserved only for vodka that is produced from traditional ingredients, namely grain, potatoes and beet molasses.
Polythene is the name of the plastic used for certain makes of tubing, and alkathene is the trade name of one of these makes.
Representations have been made to me that this is a hardship on people who trade under a trade name or as a partnership.
He knows that the central purpose of all the nonsense that is sent out to doctors is to drive home the trade name.
If so, how is a trade name to be tied to that particular product?
In some schemes the members may be franchisees, with a right to use, for example, the scheme's trade name or design.
The trade name is not important as long as the product is the one we want.
