0 a connection between two things, businesses, etc., often a connection between two products that are related or are sold together:
1 used to describe a product such as a toy or book that is related to a film, television programme, etc.:
2 to plan something so that it happens as part of another activity:
3 to match or work well with something:
tie in with sth The plan does not quite tie in with the aspirations of the club's owners.
4 a product that is related to a film, event, TV show, etc. as part of a marketing campaign:
5 the activity of marketing a product by connecting it to a film, event, TV show, etc.:
6 a condition stated in an agreement, especially relating to the minimum period of time the agreement can last:
When remortgaging, borrowers should be wary of very low-rate deals that come with extended tie-ins.
As a beauty products manufacturer she promoted Greenpeace's Save the Whales campaign. It was the first explicit tie-in between products and causes.
Running a TV campaign without a major Internet tie-in is becoming less and less common.
His book The War of the World is a tie-in with a coming Channel 4 series.
It used to be that the show came first, followed by merchandising tie-ins.
His marketing machine is selling a host of tie-ins, including a book, lapel pins, key-chains, coffee mugs and T-shirts.
There are bookstore shelves sagging under the weight of the latest load of Olympic tie-in books.
He has collections of movie tie-in action figures in their original packaging.
They published Delia Smith's first television tie-in cookbook.
