0 a document that gives a set of rules for writing and presenting text that is going to be published:
If the journal has its own style sheet, get it, and follow it.
An editor will work with a style sheet on which she notes the correct spelling of characters’ names, preferred punctuation etc.
The only trouble with style sheets as they stand is lack of browser support.
Virtually all today's desktop publishing programs allow you to set up style sheets so that the characteristics of the typography can all be pre-defined.