0 a statement or an act in which you unintentionally embarrass yourself or harm yourself in some way :
1 to say or do something that makes you unintentionally embarrass yourself or harm yourself in some way:
Naming the book in this way has become the ultimate self-own.
You can always guarantee whatever comes out this dude's mouth will be a self-own.
It turns out that if you hold enough power, you can self-own all you want and keep grinning in the face of the jeers.
