0 a special effort to sell more than usual
1 a special effort to sell more of a product or service, for example by increasing advertising:
It had an administrative shake-up and a big sales drive.
Thermal storage apparatus was made available for domestic premises and off-peak tariffs, which were very low, were urged upon consumers in a sales drive.
Whatever the sales drive overseas, it cannot replace the cutback in the volume which is lost.
What she means is that it will be a substitute for any sales drive which is in existence.
It took out visiting businessmen, and then took part in a naval sales drive which was very valuable at the time.
There are companies in the private sector which would love to have the same kind of machinery as partners in a sales drive.
We must capitalise on that, and the industry should hold the strongest sales drive that it has seen since nationalisation.
I repeat that the need for a new dynamic sales drive, including exports, is crucial in dealing with the industry's present problems.
