0 used to describe advertising space in a magazine, newspaper, etc. bought at a rate that does not allow the business buying the space to choose a particular place for their advertisement:
An advertiser decided to turn two run of book pages into an insert.
Could you provide me with the gross rate for a run-of-book ad?
НОВИ ДУМИ
European
May 10, 2021
ДУМАТА НА ДЕНЯ
Shimmer
run of book