Statements made in an explicitly joking manner are not puffery.
A little of both but more puffery than promise.
Consumer-directed health care: promise or puffery?
Her broadest claim, to have invented the mannequin, or live fashion model, was a blatant piece of self-puffery.
Summitry, so often derided by professional diplomatists and scholars as sheer puffery, proved to be remarkably useful in the late 1980s.
We know that in the case of advertising a certain amount of what is technically called "puffery" is allowed, and that is understood.
