0 knowing how much things cost and avoiding buying expensive things:
price-conscious shoppers
1 someone who is price-conscious knows how much things cost and avoids buying things that are considered too expensive:
Most women were price-conscious and compared prices of products in different shops.
A price-conscious parent, being similarly indifferent to the quality, would not notice that decline.
Backpackers typically are price-conscious but due to the length of time they spend in particular countries many services and the economy as a whole benefit.
Suppliers benefit because they can sell to the most price-conscious buyers/travelers without publicly disclosing those low rates.
His motto is always be price-conscious.