0 a method of selling in which the person selling tries very hard to persuade the customer to buy something
2 something that is difficult to persuade people to do or try:
3 a forceful way of trying to persuade someone to buy or do something:
A lady was approached by a double glazing contractor and was sold, with a hard sell on the doorstep, a double glazing contract.
Drug pushers who approach school children may push gently at first, but it always becomes a hard sell, leading to the drug-instigated crimes of which we all know.
But as he rightly says, this is likely to be a ' hard sell '.
This audience group is suspicious of a ' hard sell' but once aroused will act as an unknowing, unpaid social virus spreading the message.
There is no doubt that emphasizing this kind of work will be a hard sell in the academy, where intellectually objective results are almost always prioritized over subjective spiritual experiences.
They go to those clinics, and the hard sell begins.
Conceivably, quite a hard sell would be involved, but it might not be an invitation.
Civilised and democratic societies should not be engaging in the kind of hard sell advocated here.